Effect of social networking sites on family structure

Awareness campaign

(My final project)

 

Introduction To the Issue

In modern age social media become the main part of lives. As well as children, ,parents also spend most of their time on social media  instead of their family. Social media become the main addiction even people consider their lives incomplete without social media. And they are more interactive than their families. That’s why social media badly disturb family structure .

  1. Introduction of the audience

The Target audience of our campaign is youth and their parents. We targeted the youth age of 18-25 to  parents  of  25- 40 years in this campaign. The main purpose of selecting this target audience is to aware youth , who are studying in different educational institutions and their parents against the effects of excessive use of social networking sites that also cause anxiety disorder and many more problems like family relation distractions.

  1. Introduction of the project

  • This campaign highlights the dangerous effects of social networking sites and aware our younger generation. A very critical scenario is also seen in Pakistan. According to the Pakistan Telecommunication Authority as  the end of the september, 2016 there are approximately 135m cellular subscribers in Pakistan out of total national population of nearly 194m.

So our project depicts the real situation and aware the youth about this issue. It is time that the people should be extensively involved in developing the concept of ‘disconnect the technology to reconnect with family and friends’ and ‘disconnect off-line on-life’. Even though at present it seems challenging, a little help from the physicians and regulatory bodies can play a vital role in achieving this goal. It is now time to stop promises and to start practices in order to achieve the premium  status  that will be beneficial for all. But the most important thing is to aware youth and their parents in this regard.

 

 

 

 

Rationale:

  • This campaign design to analyze the effect of networking sites on the mind of the people.
  • It aims to analyze how social networking sites effect families structure due to excessive use of social media.
  • It aims to analyze that  how it disturbs the mental ability of people.
  • it aims to show that the spending most of their time on SNS reducing face to face interaction and social skills of people.
  • It also aims to learn how to overcome this issue.

Campaign objectives:

  • Try to get measurable data in our campaign.
  • Try to make our campaign as impactful that can change the behaviors of people towards this issue.
  • Try to lead to come back to you social life than social networking sites.
  • Try to make our campaign more specific towards our issue.
  • Literature review
  • Danah Boyd say “ on 5 sep 2006, facebook – a social networking site mostly used by college students.
  • Yong-Yeol Ahn, (2007) say “Social networking services (SNSs) provide users with an online presence that contains shareable personal information, such as a birthday, hobbies, preferences, photographs, writings, etc.
  • Kaspersky lab’s research team says social media effecting parents –children relationship. 21 percent parents  admit that relationship with their children damaged as a result of social networking sites.

SNS damaged relationships e.g. children with parents ( 31%),  parents with children , partners (23%) etc,

  • Albrechtslund (2008) says “a majority of profile holders provides pictures of themselves and their friends as well as the name of their hometown. However, only a small minority include their full name, phone number and e–mail address.
  • Global stat counter give statistics of social media usage in Pakistan in 2017.  According to which  facebook  ( 98.09%),  youtube  (  68%) ,twitter (0.62%) , pinterest        (0.31%),  instagram   ( 0.13%),  tumblr  ( 0.06%).
  • According to the Pakistan Telecommunication Authority as the end of the september, 2016 there are approximately 135m cellular subscribers in Pakistan out of total national population of nearly 194m.
  • According to a study of Bahawalpur city: Social media having various impacts on youth’s life in both ends some time impacts are in the favor of youth’s social life and sometimes theses impact are negative to its user. Social Media might be sometimes seemed like just a new set of cool tools for involving young people. Sometimes you may use it this way and that’s ok there are some pretty cool new tools around but the emergence of social media potentially has a bigger impact than that. It impacts upon young people who are growing up in an age where media is not about broadcast content from the TV, but is about interactivity, multimedia and multi-tasking. And it impacts upon organizations who need to remain relevant to a new generation, and who find their own work and structures being changed by changing communication tools and patterns of communications (Anthony, 2009).
  • BBC news research (2013) discuss that sixty seven percent Facebook users very common and well known social media portal comprised of the youth and students so this compliment the fact the youth and student have more focus and relation such asocial media the negative use of social media occur when students involves themselves in unethical activities on social media portal, sharing of useless information, and posting such as images that are injurious national dignity and foreign relationship of country (Sekho, 2013). Tanya Byron points out in the Byron review that in part, young people are turning to digital connection because fears about traffic or ‘stranger danger’ have led to restrictions on how much young people are allowed to go out and socialize. Social media tools are woven into many young people’s day-to-day lives. Young people are in conversation and communication with their peer groups using a wide variety of different media and media devices every day. 10 years ago, young people may have only been in touch with friends and peer-groups when hanging out at school, or meeting up in town. Now young people can be touch through instant messaging, social networks, online games and many other tools. Young people are growing up in a constantly connected society.

 

 

 

 

 

 

 

 

 

 

  1. PRE-CAMPAIGN

             QUETIONNAIRE

Questionaire

Name

 

Gender

 

Age

 

Status

 

Occupation

 

date

 

Carefully read each question and encircle the answer according to your choice

Are you a part of social networking sites?

  1. yes
  2. no

You use social media

  1. Daily
  2. Once a week
  3. Twice a week
  4. Once a month
  5. Twice a month
  6. Any other

 

Which media site do you currently use?

 

 

Do you believe that social media sites affect your family Relations?

  1. yes
  2. NO

Do you think privacy policies are effective in social networking sites?

  1. yes
  2. No

How much hours do you spend on social media?

 

 

 

 

If you think social media negatively effect your family relations then what is the top cause?

 

 

 

Do you publicize your relationships on social media sites?

  1. Yes
  2. No

Do you think it is important to publicize your relationships on social media sites?

  1. yes
  2. No
  3. Sometimes yes

How has social media impacted your relationships?

  1. positive
  2. Negative

Is facebook your main form of communication between family and friends?

  1. Yes
  2. No

Do you feel that you would argue less with your partner if you deactivate your facebook account?

  1. yes
  2. No

Do you believe in social media anxiety disorder? ( a syndrome is acquired when participation of social media effect mental and physically..anxiousness, nervousness and discomfort.)

  1. yes
  2. No

 

 

 

 

 

 

 

 

I 4. Results/Findings

 

  1. How many males and females attended the questionnaire?

Table 4.1 Gender Ratio

Responses Frequency
Male 22
Female 28
Total 50

Interpretation: This table 4.1 shows that how many male and female respondents were participated in survey. As 22 were male and 28 were female from total respondents of 50.

 

Fig 4.1Gender of respondents

 

 

 

 

  1. 2 What is the Age Ratio of the Respondents?

Table 4.2 Frequency of Age of respondents

Responses Frequency Percentage
18 to 25 years 25 50
25 to 40 years                           15 30
More than 40 10 20
Total 30 100

 

Interpretation: This table 4.2 shows the ratio of the age of responders.  %under the age of 18 to 23 years,  % 23 to 28 year .

 

Figure 4.2 ,  Frequency of Age of respondents.

 

 

 

 

  1. What is the education of respondents?

Table 4.3, Frequency of Education of respondents

       Respondents                    Frequency Percentage  
                  Matric 8                16%
B.A 11 22%
MASTERS 27 54%
ABOVE MASTERS 5 10%
Total 50 100

Interpretation: This table 4.3 shows the ratio of the education of responders.  16%  are matric pass  22% are graduated, 54%  are masters and 10% are above masters. Total  sample of  respondents is 50.

 

Figure 4.3, Frequency of education of respondents.

 

 

 

  1. Which language suits you the most?

 

Table 4.6   Frequency of Suitable language of respondents

Responses Frequency Percentage
English 40 80%
Urdu 10 20%
            Total 50 100

 

Interpretation: This table 4.6 shows frequency of opinion of respondents about the most suitable language.  40 % said English, 20 % said Urdu, 16%  language.

Total sample size is 50

 

 

 

 

 

Figure 4.6, Frequency of Suitable language of respondents.

 

 

 

 

 

 

  1. 9. Are you a part of social networking sites?

Table 4.6   Frequency of users of social networking sites.

 

Responses Frequency Percentage
Yes 48 96%
No 2 4%
Total 30 100

Interpretation: This table 4.6shows frequency of opinion of respondents about the part of social networking sites 96% said Yes, and   4 % said No.

Total sample size is 50.

 

 

Figure4.6 ,      Frequency of users of social networking sites.

 

 

 

 

 

  1. 10. you use social media ?

 

Table 4.7:   

       

responses frequency Percentages

 

daily              45             90%
Once a week               2              4%
Twice a week               1              2%
Once a month               1              2%
Twice a week               1               2%
  Total              50               100%

 

 

Interpretation: This table 4.7shows frequency of opinion of respondents about  routine of using social media. .  90% said they use social media daily , 4% said once a week, 2% said twice a week 2% said once a month and 2% said twice a month.  Total sample size is 50.

 

Figure 4.7,  Frequency of opinion about routine of using social networking sites.

 

 

 

 

  1. 11. Which media site do you currently used?

 

Table 4.8   Frequency of opinion of respondents about currently used social media site.

Responses Frequency
facebook 49
youtube 49
twitter 25
                    whatsapp                         49
                   Instagram                          45
                  Any other                           1

 

Interpretation: This table 4.8shows the Frequency of opinion of respondents about hypertension affected relations. 71.4% were parents, 14.2% were siblings and 14.2% were other relatives. Total sample size is 50

.

Figure 4.9,  Frequency of opinion about hypertension affected relatives.

 

 

 

 

  1. 12. Do you believe social media effect your family relations?

Table 4.10  Frequency of opinion of respondents about effects of social media sites,.

 

Responses Frequency Percentage
Yes 35 70%
No 15 30%
Total 50 100

 

Interpretation: This table 4.10shows frequency of opinion of respondents about social media effect family relations. 50 % said Yes, 10% said no and 40 % said to some extent. Total sample size is 30.

 

Figure 4.10 Frequency of opinion of respondents about  social media effect family relations.

 

 

 

 

  1. 13. Do you think privacy policies are effective in networking sites?

Table 4.11  Frequency of opinion of respondents about their views that privacy policies are effective in networking sites

 

Responses Frequency Percentage
yes 45                   91%
no 5 9%
Total 50 100

 

Interpretation: This table 4.11shows frequency of opinion of respondents about privacy policies effect family relations. Total sample size is 50.

.

Figure 4.11 Frequency of opinion about privacy policies.

 

 

 

 

  1. 14. How much hours do you spend on social media?

Table 4.12  Frequency of opinion of respondents about time spending  on social media.

 

 

Responses Frequency Percentage
        1-5 hrs                   34                 68%
        5-10hrs                   13                   26%
    More than 10hrs                    3                   6%
Total 30 100

 

 

Interpretation: This table 4.12 shows frequency of opinion of respondents about total time spending on social media .  68 % said 1-5hrs, 26 % said 5-10hrs, 6% said more than 10 hrs. Total sample size is 50.

 

 

Figure 4.12 Frequency of opinion about time spending on social media

 

 

  1. 15. Do you think social media negatively effect your family relation ?

Table 4.13 Frequency of opinion of respondent about social media negatively effect your family relation ?

 

Responses Frequency Percentage
Yes 33 66%
No 11 22%
Some times 7                14%
Total 50 100

 

Interpretation: This table 4.13shows frequency of opinion of respondents about          social media negatively effect your family relations. 66% said Yes, 22% said No and 14% said sometimes. Total sample size is 50.

.

 

Figure 4.13 Frequency of opinion about social media effect your family relations.

 

 

 

 

 

  1. 16. Do you publicize your relationship on social media sites?

Table 4.14   Frequency of opinion of respondents about they publicize their relationship on social media sites.

 

Responses Frequency Percentage
Yes 7 14%
No 43 86%
Total 50 100

 

Interpretation: This table 4.14shows frequency of opinion of respondents about they publicize their relationship on social media sites.  14 % said Yes, 86 % said No. Total sample size is 50.

.

Figure 4.14 Frequency of opinion of respondents about publicizing relationships on social media.

 

 

 

  1. 17. Do you think it is important to publicize your relationships on social media ?

 

Table 4.15  Frequency of opinion of respondents about  is it important to publicize  relationships on social media .

Responses Frequency Percentage  
Yes 10 20%  
No 36 72%  
sometimes 4 8%  
           Total                   50                 100%

 

Interpretation: This table 4.15shows frequency of opinion of respondents about  publicize your relationships on social media sites.  20 % said Yes, and 72% said No 4% said sometime .Total sample size is 50.

.

Figure 4.15 Frequency of opinion about important to publicize relationships on social media sites.

 

 

 

  1. 18. Do you that is it important to publicize your relationships on social media?

 

Table 4.16:   Frequency of opinion of respondents about  important to publicize your relationships on social media?

 

 

Responses Frequency Percentage
Yes 2 6%
No 24 80%
Seldom 4 13%
Total 30 100

Interpretation: This table 4.16shows frequency of opinion of respondents about is it important to publicize your relationships on social media

6 %said yes,  80% said no and 13% said seldom. Total sample size is 30.

 

Figure 4.15 Frequency of opinion about it is important to publicize your relationships on social media sites?

 

 

 

 

 

  1. Is facebook your main form of communication between family and freinds ?

Table 4.17   Frequency of opinion of respondents about facebook your main form of communication between family and friends.

 

Responses Frequency Percentage
yes 28 56%
                 no 22 44%
Total 50 100

 

Interpretation: This table 4.17shows frequency of opinion of respondents about facebook your main form of communication between family and friends. 56% said yes ,44 % said no. Total sample size is 50.

 

Figure 4. 17   Frequency of opinion of respondents about facebook your main form of communication between family and friends.

 

 

 

 

 

  1. how has social media impacted your relationships

Table 4.18 :  Frequency of opinion of respondents about how has social media impacted your relationships  Hypertension as a  dangerous Issue.

 

Responses Frequency Percentage
Positively 39 78%
Negatively                    11 22%
Total 50 100

 

 

Interpretation: This table 4.18 shows the opinion of respondents about how has social media impacted your relationships Hypertension as a dangerous Issue. Total sample size is 50.

 

Figure 4.17 Frequency of opinion of respondents about  how has social media impacted your relationships.

 

 

 

 

 

 

  1. Do you feel that you would argue less with your partner if you deactivate ypur facebook account?

Table4.20 : Frequency of opinion about that they would argue less with your partner if you deactivate your facebook account?

 

         responses        frequency   percentage  
           Yes                34          68%  
           No               16           32%  
       Total               50           100%

 

Interpretation: Frequency of opinion of respondents about the that they would argue less with your partner if you deactivate your facebook account. % said yes , % said no. Total sample size is 50.

Figure 4.21: frequency about impacts of social media on your relationships.

 

 

 

  1. Do you believe in social media anxiety disorder? ( a syndrome is acquired when participation of social media effect mental and physically..anxiousness, nervousness and discomfort.)

 

Table 4.23: frequency of opinion about social media anxiety disorder.

       Responses         frequency     percentage
        Yes                 29                  68%
        No                 21                  42%
       Total                 50                  100%

 

Interpretation: Frequency of opinion about social media anxiety disorder. 68% said yes 42% said no. total sample is 50.

 

 

Figure 4.24: Frequency of opinion about social media anxiety disorder.

 

 

 

 

 

 

 

 

 

  1. Methodology

 

  • Process

5.1.1 (Time and Date)

  • Awareness is given to a50 students by using different tools about effects of social media on family structure.
  • The time period is 3 months for this project.
  • The campaign is implemented in the area of Iqbal town, green town, and University of the Punjab( institute of communication studies ).

 

  • Strategy to run our campaign.

 

  1. Interpersonal Communication with youth to give them positive and effective messages to change their habits.
  2. Use of different communication tools to aware them and to bring behavioral changes in youth.
  3. Effective counseling through Psychologists.

 

  • Benefits
  1. Youth and parents are more aware about their family realtions.
  2. They are persuaded to spend a happy life with their family and they will bring a positive and conscious change in their routine and habits .
  3. Now they are much aware with the negative effects of social networking sites on their family structures and now they would be more conscious about their family relations then social media.

 

 

  • Special benefits
  1. There are chances to reduce the ratio of social media users. There are over 44 million social media accounts in Pakistan.
  2. This is first social media’s awareness campaign which is targeting youth and families to build strong relationships with their familes instead of wasting time on social media.
  3. Through that project the youth which is considered the future of nation is more aware .
  4. These efforts are very much beneficial for building one’s strong relationship with families Pakistan.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Audience Analysis

 

  1. Religion

The religion of our target audience is Islam.

 

  1. Life style

Majority of our target audience have urban life style.

 

  1. Profession

Our target audience includes students of ICS department university of the punjab and many few of them are doing jobs with study. Our audience also includes parents few of them are job holders ,some are retired and some are business man.

 

 

  • Determining Communication Needs

Our target audience is youth and their parents inshort families. So the whole communication is according to their needs. All are young and old age people of urban community, so they want innovation in their  behavioral change. They want innovative ideas and logical awareness with their involvement. These are the basic needs of our target audience.

 

 

  • Selection of Communication Techniques/Tools
  • For general masses
  1. Banner
  2. Flex
  • Social media page ( campaign against social media impacts)
  1. Stall
  2. Media Tools
    (Electronic, Print and broadcast media)
  3. standees

 

  • For Target Audience
  1. Lecture
  2. Pamphlet
  • Charts
  1. Mobile Texts
  2. Balloons
  3. Use of Media
  • Badges

 

  • Message Construction
    We constructed some messages for our campaign, that are:
  • Say Hello! To the real world!
  • Do more things that make you forget your phone.
  • Screen lead to obesity and aggression.
  • Rise and shout with people.

KEY MESSAGE

  • Disconnect to Reconnect

 

 

  • Dissemination of the Message
  • chartsare placedin ICS department on prominent places which give them awareness.
  • Banners have designed with one message. That is placed at department about the awareness of effects of social media on family structures. The message of our campaign is

انٹرنیٹ سے دور جایئں ، رشتے مضبوط بنائیں       

  • Interpersonal communication is done with students about their family realtions, living style and about the usage of social media in their routine life.

 

 

  • Monitoring

All the process is monitored that all the messages are delivered to the target audience effectively through the method of survey.

 

  • Feed Back

The  feedback has taken from target audience and from general masses through post campaign questionnaire that what they think and what behavioral change have occurred.

 

  • Evaluation

All the result and feedback is evaluated through the results of Post questionnaire and through the general response of audience that how much our campaign succeeded to get the target.

 

  • Revision

The whole campaign results, tools implementation results, responses, feedback, are revised thoroughly to find out a comprehensive conclusion of the campaign. On the final revision, the result of this awareness campaign is declared.

  1. Implementation of Selected tools

For Target Audience

 

  1. Pamphlet

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. Lecture

 

Lecture had arranged to give awareness about how social media effect family stucture.

 

 

 

 

 

  1. Mobile Texts

 

We used the tool of mobile text. The main purpose of this tool is to spread the message about negative effects of excessive social media usage on family structures.

 

 

 

Text Message

Dear Friends, excessive use of social media is destroying our family relations. But we can control it. So Use less social media, avoid spending more time on social media, spend time with your family, spend time on  other positive activities, like Exercise reading books ,planting and take a positive way of life with hope.”

 

  1. Charts

We placed 7 charts having  messages in the premises of ICS.

 

 
ICS is decorated with chats

 

 

 

 

 

 

 

 

  1. Badges

 

 

 

 

 

 

 

  1. Comment Tree

 

To get the feedback on the event comments were taken from audience. There was a comment tree to place comment  cards having comments on them from teachers and students of ICS.

 

 

Comment cards:

 

Comment cards

 

 

 

 

  1. Standee

Standee:

 

 

For General masses

 

  1. Banner

Fabric banner with Urdu slogan “انٹرنیٹ سے دور جایئں ،رشتے مضبوط بنایئں” was placed in ICS for target audience during  campaign day.

 

 

 

 

  1. Social media page ( campaign against social media impact)

 

Established a facebook community page for mass audience which have 137 like till now. It is an active community and almost 20% people are fully activated and enganged in that community

Facebook ID:

https://www.facebook.com/search/top/?q=campaign%20against%20social%20media%20impacts

Campaign stall pictures at ICS

 

 

 

 

 

 

 

  1. Sweets (Toffees)

To attract our target audience, we offered toffees to our audience at camp day.  toffees were offered to them. This activity was to attract and involved our target audience.

 

 

 

 

  1. Post Campaign Questionnaire

Questionaire

Name

 

Gender

Education

Age

 

Status

 

Date

[Date]

Occupation

 

Carefully read each question and encircle the answer according to your choice

1.Are you a part of social networking sites?

  1. yes
  2. no

2.You use social media

  1. Daily

b   .Once a week

  1. Twice a week
  2. Once a month
  3. Twice a month
  4. Any other

3.How much time do you spend with your family?

a .          1 – 5 hours

  1. 5- 10 hours
  2.  More then 10 hours

 

4.Have you change your routine of usage of social media after aware the negative effects of social media on family structure?

  1.  Yes
  2.  No
  3.  Seldom

 

5.Which media site do you currently use?

  1. Facebook
  2. Twitter
  3. Whatsapp
  4. Instagram
  5. Youtube
  6. Any other
  7. Your first priority is
    1. Family
    2. Social media
    3. Friends
    4. Books
    5. Any other

7.How much hours do you spend on social media?

 

 

 

8.Do you publicize your relationships on social media sites

  1. Yes
  2. No

 

9.Do you think it is important to publicize your relationships on social media sites?

  1. yes
  2. No

c .Sometimes yes

10.How has social media impacted your relationships?

  1. positive
  2. Negative

11.Is facebook your main form of communication between family and friends?

  1. Yes
  2. No

12Do you believe in social media anxiety disorder?

  1. Yes
  2. No

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. Result and Findings of post Campaign Qutionnaire

 

  1. How many males and females attended the questionnaire?
  2. Table 4.1 Gender Ratio
Responses Frequency
Male 22
Female 28
Total 50
  1. Interpretation: This table 4.1 shows that how many male and female respondents were participated in survey. As 22 were male and 28 were female from total respondents of 50.

Fig 4.1Gender of respondents

  1. 2 What is the Age Ratio of the Respondents?

Table 4.2 Frequency of Age of respondents

Responses Frequency Percentage
18 to 25 years 25 50
25 to 40 years                           15 30
More than 40 10 20
Total 30 100

 

Interpretation: This table 4.2 shows the ratio of the age of responders. 50 %under the age of 18 to 23 years, 30 % are the age of  25 to 40 year and 10% are 40+. Total sample size is 50.

 

Figure 4.2 ,  Frequency of Age of respondents.

 

 

 

 

  1. What is the education of respondents?

Table 4.3, Frequency of Education of respondents

         Respondents                    Frequency Percentage  
                    Matric 8                16%
  B.A 11 22%
  MASTERS 27 54%
  ABOVE MASTERS 5 10%
Total 50 100

Interpretation: This table 4.3 shows the ratio of the education of responders.  16%  are matric pass  22% are graduated, 54%  are masters and 10% are above masters. Total  sample of  respondents is 50.

Figure 4.3, Frequency of education of respondents.

 

 

 

 

 

 

 

  1. Which language suits you the most?

Table 4.6   Frequency of Suitable language of respondents

Responses Frequency Percentage
English 40 80%
Urdu 10 20%
            Total 50 100

Interpretation: This table 4.6 shows frequency of opinion of respondents about the most suitable language.  40 % said English, 20 % said Urdu, 16%  language. Total sample size is 50 .

  1. Figure 4.6, Frequency of Suitable language of respondents.

 

 

 

 

 

 

 

 

 

  1. 9. Are you a part of social networking sites?

Table 4.6   Frequency of users of social networking sites.

 

Responses Frequency Percentage
Yes 48 96%
No 2 4%
Total 30 100
  1. Interpretation: This table 4.6shows frequency of opinion of respondents about the part of social networking sites 96% said Yes, and 4 % said No.
  2. Total sample size is 50.

 

Figure4.6 ,      Frequency of users of social networking sites.

 

 

 

 

 

 

  1. 10. you use social media ?

Table 4.7:         

responses frequency Percentages

 

daily              25             50%
Once a week               15              30%
Twice a week               5              10%
Once a month               4              8%
Twice a week               1               2%
  Total              50               100%

Interpretation: This table 4.7shows frequency of opinion of respondents about  routine of using social media. .  50% said they use social media daily , 30% said once a week, 10% said twice a week 8% said once a month and 2% said twice a month.  Total sample size is 50.

Figure 4.7,  Frequency of opinion about routine of using social networking sites.

 

 

 

 

 

  1. 11. Which media site do you currently use?

Table 4.8   Frequency of opinion of respondents about currently used social media site.

Responses Frequency
facebook 49
youtube 49
twitter 25
                    whatsapp                         49
                   Instagram                          45
                  Any other                           1

Interpretation: This table 4.8shows the Frequency of opinion of respondents about hypertension affected relations. 71.4% were parents, 14.2% were siblings and 14.2% were other relatives. Total sample size is 50

  1. .

Figure 4.9,  Frequency of opinion about hypertension affected relatives.

 

 

  1. 12. Have you change your routine of usage of social media after aware the negative effects of social media on family structure?

Table 4.10  Frequency of opinion of respondents about change daily routine to use  social media sites,.

Responses Frequency Percentage
Yes 35 70%
No 15 30%
Total 50 100

Interpretation: This table 4.10shows frequency of opinion of respondents about their change in routine to use social media sites.  70 % said Yes, 30% said no. Total sample size is 50.

 

Figure 4.10 Frequency of opinion of respondents about change in routine to use social media.

 

 

 

 

 

  1. Your first priority is?

Table 4.11 Frequency of opinion of respondents about their priority.

Responses frequency percentage
                   Family                49               98%
Social media        1                 2%
friends                        0                  0%
                   Books                        0                 0%
              Any other       0                     0%

Interpretation: frequency of opinion of respondents about their priority. 98% said family, 2% said social media and 0% said friends, books and any other. Total sample size is 30.

 

 

 

 

 

 

 

  1. 14. How much hours do you spend on social media?

Table 4.12  Frequency of opinion of respondents about time spending  on social media.

Responses Frequency Percentage
        1-5 hrs                   46                    92%
        5-10hrs                   3                   6%
    More than 10hrs                    1                   2%
Total                  50 100

Interpretation: This table 4.12 shows frequency of opinion of respondents about total time spending on social media .  92 % said 1-5hrs, 6 % said 5-10hrs, 2% said more than 10 hrs. Total sample size is 50.

 

Figure 4.12 Frequency of opinion about time spending on social media

 

 

 

 

 

 

 

  1. 15. Do you publicize your relationship on social media sites?

Table 4.14   Frequency of opinion of respondents about they publicize their relationship on social media sites.

 

Responses Frequency Percentage
Yes 7 14%
No 43 86%
Total 50 100

Interpretation: This table 4.14shows frequency of opinion of respondents about they publicize their relationship on social media sites.  14 % said Yes, 86 % said No. Total sample size is 50.

 

 

Figure 4.14 Frequency of opinion of respondents about publicizing relationships on social media.

 

 

 

 

 

 

  1. 16. Do you think it is important to publicize your relationships on social media ?

Table 4.15  Frequency of opinion of respondents about  is it important to publicize  relationships on social media .

Responses Frequency Percentage  
               Yes 10 20%  
                No 36 72%  
sometimes 4 8%  
              Total                   50                 100%

Interpretation: This table 4.15shows frequency of opinion of respondents about  publicize your relationships on social media sites.  20 % said Yes, and 72% said No 4% said sometime .Total sample size is 50.

 

 

Figure 4.15 Frequency of opinion about important to publicize relationships on social media sites

 

 

 

 

 

 

  1. Is facebook your main form of communication between family and freinds ?

Table 4.17   Frequency of opinion of respondents about facebook your main form of communication between family and friends.

Responses Frequency Percentage
yes 20 40%
                 no 30 60%
Total 50 100

Interpretation: This table 4.17shows frequency of opinion of respondents about facebook your main form of communication between family and friends. 40% said yes ,60 % said no. Total sample size is 50.

 

Figure 4. 17   Frequency of opinion of respondents about Is facebook  main form of communication between family and friends.

 

 

 

 

 

 

  1. How has social media impacted your relationships

Table 4.18 :  Frequency of opinion of respondents about how has social media impacted your relationships

Responses Frequency Percentage
Positively 26 52%
Negatively                    24 48%
Total 50 100

Interpretation: This table 4.18 shows the opinion of respondents about how has social media impacted your relationships Hypertension as a dangerous Issue. Total sample size is 50.

 

 

 

Figure 4.17 Frequency of opinion of respondents about  how has social media impacted your relationships.

 

 

 

 

  1. Do you feel that you would argue less with your partner if you deactivate your facebook account?

Table4.20 : Frequency of opinion about that they would argue less with your partner if you deactivate your facebook account?

 

         responses        frequency   percentage  
           Yes                34          68%  
           No               16           32%  
       Total               50           100%

Interpretation: Frequency of opinion of respondents about the that they would argue less with your partner if you deactivate your facebook account. % said yes , % said no. Total sample size is 50.

Figure 4.21: frequency about impacts of social media on your relationships.

 

 

 

 

 

 

  1. Do you believe in social media anxiety disorder?

Table 4.23: frequency of opinion about social media anxiety disorder.

       Responses         frequency     percentage
        Yes                 29                  68%
        No                 21                  42%
       Total                 50                  100%

Interpretation: Frequency of opinion about social media anxiety disorder. 68% said yes 42% said no. total sample is 50.

 

 

 

Figure 4.24: Frequency of opinion about social media anxiety disorder.

 

 

 

 

 

 

 

 

  1. Conclusion and Recommendations

 

This campaign is designed and implemented to aware our young generation and also their parent about the dangerous effects of excessive use of social networking sites. It damages the family structure of consumers and  alse affects their social activities and their nervous system. Hypertension is effecting rapidly our young generation. Most neglected area is our youth in this regard. So our project depicts the real situation and aware the youth and their parents about this silent killer.

So we designed an awareness campaign about the negative effectys of social media  among youth and their parents. For that our target audience was University students. We targeted the people of 18-25 to 25- 40 years and above 40 years in this campaign. We selected our population from the students of Institute of communication studies and the parents of different areas .

The time period was one  month for this project and we successfully completed it and applied our campaign tools on the sample of 25 students 25 parents. First we make a questionnaire of 50 questions and filled 25 by students and 25 by parents. On the base of its result we designed our whole campaign.

According to the knowledge, communication needs of our target audience, benefits and the special benefits, We applied different tools one by one such as chats. Banner, lecture etc then we arranged a camp and stall day for that campaign and applied all tools together. Through different activities we made event more attractive and according to students communication needs.

Through post campaign questionnaire, we again got the response of our target audience. Through we get that our awareness campaign got most of its objectives. We got that response from the same 25 students and 25 parents  who filled the pre campaign questionnaire. These students were included in our target audience and all tools are applied on them similarly like others. Through the result of post questionnaire we came to know that now our target audience is more aware and careful about this issue . Earlier they don’t even know about this serious effect of social media on families. They consider it as a entertainment and taking them as a part of their status and social life. Now they are not only aware but also conscious about their usage.

As first we asked from them that ‘Do you use social media 98% said they use daily social media . But in post campaign questionnaire we got 50%  whos use daily. Majority of audience now are ready to change their routine  gradually and 98% to 50%.

During campaign, the camp tool got great response.

 

Recommendations

  • Make schedule for daily routine that how much time need for what?
  • Spend your time with their families instead wasting time on SNS .
  • Use social networking sites for useful purposes.

participate in social activities and also social gathering

 

                                             REFERENCES

 

www.globalstatcounter.com

www.dawnnewspaper.com

http://sanialali.wordpress.com  ,april20,2013

www.digitalrightdfoudation.pk    A research study by digital rights          foundation on   “telecoms-privacy-and-data-protection-policies in Pakistan”.

www.digitalrightfoudation.pk  Aug 10,2015 “the state of proactive disclosure of information in Khyber Pakhtunkhwa and Punjab public bodies”.

http://www.privacyinternational.org

https://www.dawn.com/news/1254958/spending-quality-time-with-family

Impact of Social Media Addiction in Families

 

 

Institute of Communication Studies – University of the Punjab

 

 

 

Advertisements

Promise Yourself

To be so strong that nothing can disturb your peace of mind.

To talk health, happiness, and prosperity to every person you meet.

To make all your friends feel that there is something in them.

To look at the sunny side of everything and make your optimism come true.

To think only the best , to work only for the best, and to expect only the best.

To be just as enthusiastic about the success of others as you are about your own.

To forget the mistakes of the past and press on to the greater achievements of the future.

To wear a cheerful countenance at all times and give every living creature you meet a smile.

To give so much time to the improvement of yourself that you have no time to criticize others.

To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.

To think well of yourself and to proclaim this fact to the world, not in loud words but great deeds.

To live in faith that the whole world is on your side so long as you are true to the best that is in you.

Is Fashion trends astray our youth?

Fashion models

Fashion trend comes and goes as fast as we can change our lipstick colors. Fashion trends directly affect all aspects of our society especially to the youth. According to research, fashion is the cause of political, economic and social change, although fashion motivates our creativity on the other hand astray our youth.

1st fashion week was started in 1943 in New York. Basic purpose of this fashion week was, to divert the attention of France’s people towards American designers, during world war 2nd.

That means we can change the thinking of people through fashion trends. So why designers don’t introduce that kind of fashion which promotes not only our social values but also Islamic laws and clear the boundaries about their dresses of our youth specially in girls.

fashion_sketches___abal_by_callista1981-d1dj3tr

Negative impact of latest fashion, have great effect on girls. Even, girls don’t think about what style is suitable for them according to their age; Fashion competition is so common in universities and colleges even in schools now. Fashion trends creating class difference among youth. Unfortunately, they don’t have any guidance by their educational institutions.

Now a days fashion trends mislead our youth. They are far away from their creative activities. Rather than they pay attention on future, they are busy in adopting latest fashion trends. Girls who belong to middle class, can’t afford latest trends cause of low financial status which creates more complexity.

The upper class who can adopt latest fashion they seem satisfied, that’s why, our society has become more complex in status and we find class difference not only in our educational institutions but all over the society. Fashion competition is so common in universities and colleges even in schools now. Fashion trends creating class difference among youth.

4759732cbbb8c2f

We can find one type of class who wears different kind of clothes comfortably. That kind of class, wearing funky or classic, modern or traditional, lush and costly branded clothes on daily basis they don’t even feel bad about these short kind of dresses.

If we talk about positive aspect of fashion, fashion provides a chance to prominent their creative activities; people show their identity, ability and culture through fashion; We also show social values through our fashion and fashion can bring positive change in thoughts of our youth; so that we can abolish the status difference between two classes; also shed light on the features of Islamic values.

https://bit.ly/2GL5cU1

!عورت مارچ

عورت مارچ
یہ پہلی مرتبہ نہ تھا جب اس نے مجھے جانواروں کی طرح مارا پیٹا تھاپر ہاں اس مرتبہ اس نے طلاق نامے کے ساتھ مجھے گھر روانہ کیا تھاگھر والے جانتے تھے کے باپ وہ نہیں بن سکتا تھا پر پھر بھی بھابھی مسلسل میرا قصور نکال رہی تھیں ، میرے بھائی میں کوئی عیب نہیں کمرے میں تینوں بھائی موجود تھے پر کسی کو میرے سر سے رستا خون تک نہ نظر آیا!
میں صبر کر کے اپنے کمرے میں چلی آئی، برے دور کا تو آغاز ماں باپ کی وفات کے ساتھ ہی شروع ہو گیا تھااور پھر بھا بھی کے کہنے پر بھائی نے مجھے نویں جماعت سے سکول سے اٹھا لیا تھاان کا کہنا تھا کے پڑھ لکھ کر لڑکیاں منہ زور ہوجاتی ہیں ۔ میں اپنے تین پڑے لکھے بھائیوں کی اکلوتی ان پڑھ بہن ہوں!
دن رات محنت و مشقت کر کے بھی پیٹ بھر روٹی نہ ملتی۔ ایک آدھ مرتبہ بھا ئیوں سے کہنے کی کوشش بھی کی، پر بے سود گیا۔ پاب کے اس عا لیشان کے گھر میں نیند بھی میسر نہ تھی!
کچھ عرسے بعد جب دوسرے بھائی کی شادی ہوئی تو چھوٹی بھابی کر میرا وجود ہی اس کھر میں گوارا نہ تھا ۔
دن رات کی ذلت سے زندگی مزید بوج لگنے لگی ۔ مو قعے کا فائدہ اٹھا تے ہوئے بڑی بھابی نے اپنے طلاق یافتہ بھائی سے میری شادی کروادی اور زندگی کے مزید برے دن شروع ہوگئے۔
ابھی مجھے واپس آئے ہوے ایک ہفتہ نہ گزرا تھا کے بھائیوں کو جائیداد میں سے حصہ دینے کی فکر لاحق ہو گئی اور اب تو اکثر بھائیوں کے ہاتھوں بھی تزلیل اٹھانا پڑتی! تیسرے نمبر کے بھائی کی بیوی نے اپنے بھائی کو گھر بلا کر رکھنا شرع کر دیا ۔ ایک دن اس نے مجھ پر جھپٹنے کی کوشش کی۔۔۔۔۔۔۔ جب میں نے شور مچایا تو تینوں بھابیوں نے ایسا منظر نامہ کھینچا کے مجھے اپنی ذات سے گھن آنے لگی ۔ بھائیوں نے جائیداد میں سے حصہ نہ دینا پڑے اس لئے موقع غنیمت جانا اور مار پیٹ کر مجھے گھر سے نکال دیا۔
نہ سر پر آسمان تھا نہ پیروں تلے زمین تھی، میں بے یارومدد گار سڑک پر چلنے لگی تو کچھ ہی دور بھیڑ دیکھی ، پاس جانے پر معلوم ہوا آج عورتوں کا عالمی دن منایا جا رہا ہے! عورت مارچ چل رہی ہے!!!
لیکن اس مارچ میں موجود کچھ نعروں کو دیکھ کر سوال پیدا ہوا؟
ہمارے معاشرے میں عورت جن درپیش مسائل سے دوچار ہے ان میں تعلیم،جنسی ہراسا ں کرنا،وراثتی مسائل اور یکساں حقوق کی فراہمی ہیں یا اپنا کھانا خود گرم کرو، لو بیٹھ گئی صحیح سے ، اگر ڈوپٹہ اتنا پسند ہے تو ٓآنکھوں پر باندھ لو؟؟
اگر عورت مارچ ناگزیر ہی ہے تو ان مسائل کی نشاندہی کرنی چاہیے جو ایک خاتون کو روزانہ کی بنیاد پر درپیش ہوتے ہیں
لیکن ابھی تصویر کا ایک رخ باقی ہے ، سوشل میڈیا پر وائرل ہونے والی تصاویر میں سے کثرت سے اختلاف کیا جا سکتا ہے لیکن کیا کسی نے وہاں جا کر کسی مثبت پوسٹ کارڈ پر بھی نظر دوڑائی، جیسے جائیداد میں شرعی حق ، تعلیم اور صحت کا حق، لیکن کیونکہ سوشل میڈیا پر منفی چیزیں تیزی سے پھیلتی ہیں اس لیے سوشل میڈیا ایکٹیوسٹ نے متنازعہ پے کارڈز کو ہی وائیرل کیا، جو بہت سی خواتین کے لیے بھی تکلیف دے تھے۔ سوشل میڈیا پر کسی بابت فیصلہ کرنے سے پہلے تصویر کے دونوں رخ دیکھنا ناگزیر ہیں۔

https://bit.ly/2SY3gw2

کیا فیشن ٹرینڈز ہماری نوجوان نسل کو گمراہی کی طرف لے جارہے ہیں؟

فیشن ٹرینڈز اس تیزے سے بدلتے ہیں جیسے ہم اپنی لپسٹک کے رنگ تبدیل کرتے ہیں۔ فیشن ہمارے معاشرے کے مختلف پہلوں پر براہ راست اثرانداز ہوتا ہے۔ایک ریسرچ کے مطابق فیشن سماجی، اقتصادی، سیاسی مناظر میں تبدیلی کا سبب بن رہا ہے۔ ایک جگہ جہاں فیشن تخلیقی صلاحیتوں کو فروغ دینے میں معاشرے کی حوصلہ افزائی کرتا ہے وہاں نوجوان نسل کو گمراہی کی طرف لے جا راہا ہے۔ نت نئے فیشن کے بہت سارے منفی اثرات ہمارے معاشرے کے لوگوں خاص طور پر نوجوان لڑکیوں پر پڑرہے ہیں۔ ہماری نوجوان نسل فیشن اپنانے کو اپنی زندگی کا نصب العین سمجھ بیٹھی ہے۔ اب جوطبقہ تیزی سے بدلتے فیشن کو اپنا سکتا ہے وہ تو مطمین نظر آتے ہیں لیکن جو طبقہ نہیں اپنا سکتا وہ احساس کمتری کا شکار ہوتا چلا جارہا ہے۔اور اس طرح ہمارے معاشرے میں پائے جانے والے طبقات میں دن بہ دن طبقاتی فرق پیدا ہورہا ہے۔

بدلتے فیشن کا جنون ہماری نوجوان لڑکیوں میں اس قدر پایا جاتا ہے کے معاشرتی اقدار تو ایک طرف ، اسلامی اصولوں کوبھی یکسر نظرانداز کر بیٹھی ہیں۔ ہمارے اسلام نے اگرچہ انسانوں پر زیادہ پابندیاں عائدنہیں کئیں اور عورتوں کے حقوق کاتو تمام تر مذاہب سے زیادہ خیال رکھا ہے پر پھر بھی چند ایک حدودہیں جن کو مدِنظر رکھنا ضروری ہے۔اواس میں ہی لباس کی خوبصورتی ہے ۔

پہلا فیشن ویک نیویارک میں۱۹۴۳ء میں شروع ہوا۔ اس فیشن ویک کا بنیادی مقصد دوسری جنگِ عظیم کے دوران فرانسی فیشن سے لوگوں کی توجہ ہٹانا اور امریکی ڈیزائنرزکے لئے راستہ ہموار کرنا تھا۔ اسکا مطلب فیشن کے ذریے ہم لوگوں کے رجانات بدل سکتے ہیں تو فیشن ٹرینڈز متعارف کروانے والے ایسا فیشن کیوں نہیں متعارف کرواتے جس سے پاکستانی ثقافت کے ساتھ ساتھ اسلامی قوانین کو بھی اجاگر کیا جائے اور ہماری نوجوان نسل خاص طور پر لڑکیوں میں اپنے لباس سے متعلق حدود کو واضع کیا جائے۔اس طرح ہمارامعاشرہ مختلف قسم کی گمراہی کا شکار ہونے سے بچ سکتا ہےاور نوجوان نسل میں بھی شعور پیدا کیا جاسکتا ہے۔

آج کل کے فیشن ٹرینڈز ہماری نسل کو بھٹکارہے ہیں، وہ اپنی تخلیقی سرگرمیوں سے دور نظر آتے ہیں وہ اپنے مستقبل کی طرف توجہ دینے کے بجائے فیشن ٹرینڈز کو اپنانے میں مصروف نظر آتے ہیں۔ نت نئے برینڈز ، زرق برق لباس ، مختلف اقسام کے جوتے ، مہنگے سے مہنگا میک اپ اور اس طرح کی فضول خرچیاں کیا ہمارے جیسی ترقی پزیر ممالک کے لوگو کو زیب دیتی ہیں۔ اگر ہم عتدال پسندی سے کام لیں تو ہم اس طرح اپنے ملک کی ترقی ہیں حصہ لے سکتے ہیں جو کے ہمارے ملک کے لیے ایک مثبت اقدام ہوگا۔کیونکہ تیزی سے بدلتے فیشن ٹرینڈز ہماری آئندہ نسل کے لیے گمراہی اہی کا سامان ہے۔متوسط طبقے سے تعلق رکھنے والی نوجوان نسل جو روز روز بدلتے فیشن ٹرینڈز کو اپنا نہیں سکتی اور اس وجہ سے ہماری نسل میں احساس کمتری کا شکار ہو رہی ہے۔

اگر ہم فیشن کے مثبت پہلو کی طرف دیکھے تو فیشن ایک فن ہے جو لوگوں کواپنی تخلیقی صلاحیت اجاگر کرنے کا مو قع فرہم کرتا ہے۔ لوگ اکثر اپنی ذاتی شناخت، اپنی قابلیت، ثقافت کو اپنے فیشن کے انتخاب کے ذریعے ظاہر کرتے ہیں۔ فیشن ٹریندز کے زریعے ہم اپنی معاشرتی ا قدار کو نمایا کر سکتے ہیں اور نوجوان نسل کی سوچ میں مثبت تبدیلی لا سکتے ہیں تاکے معاشرے میں طبقاتی فرق کو بھی مٹایا جاسکے اور اسلامی معاشرے کی خصوصیات کو بھی اجاگر کیا جاسکے۔ خدا نے دنیا میں جتنی بھی چیزیں بنا رکھی ہیں ہر چیز کی حد مقرر کر رکھی ہے اور یہ اسی حدود میں ہی اس کائنات کی خوبصورتی پوشیدہ ہے۔اور خدا کی بنائی ہوئی حد جب بھی کوئی چیز پھلانگتی ہے تو تباہی کا باعث بنتی ہے۔

پاکستانی معاشرے میں بھی لباس کو لے کر کچھ رسم و رواج پایا جاتا ہےجو ہمارے پاکستانی ثقافت کی پہچان ہے۔ بدلتے فیشن نے ہماری ثقافت کر کہی پیچھے چھوڑدیا ہے۔ہم اپنی پہچان کھوتے جارہے ہیں۔ اس لیے فیشن ٹرینڈز متعارف کروانے والوں کو اورفیشن ٹرینڈز اپنا نے والوں کو ان حدود کی پاسداری کرنے کے ساتھ ساتھ اس چیز کا بھی دھیان رکھنا چاہیےکے کس ملک کے لیے متعارف کروا رہے ہیںاور ان ممالک کی کیا رسم و رواج ہیں۔ اس طرح بہت سے معاشرے تباہی کا شکار ہونے سے بچ جایے گے۔

تحریر: سیدہ ثناء بتول کاظمی 

http://dailycomrade.pk/urdu-blog/430/

Cyber harassment

new-dawn
blackmail, non-consensual use of images, unsolicited contact — these are just a few of the most frequent problems complainants reached out to Digital Rights Foundation’s cyber harassment helpline for. The advocacy NGO recently published a detailed 33-page report on online harassment, breaking down the 2,781 phone calls and 134 email messages it received between December 2016 and November 2018. In these two years, DRF’s helpline received 660 Facebook-related complaints, and 220 complaints related to WhatsApp. Women constituted the majority (59pc) of callers, while several of the remaining male callers were registering complaints on behalf of women they knew. Most were young, between the ages of 21 and 25. And few were aware of the Prevention of Electronic Crimes Act, 2016, and their digital rights and responsibilities — a startling fact considering that almost one fifth of Pakistan’s population now uses the internet.

Greater access to communication technologies is viewed as a marker of progress. The internet — often touted as a tool owned by ‘nobody’ and therefore for ‘everybody’ — allows for the sharing of knowledge and information. But there’s a dark side to this freedom, and a host of unprecedented challenges to grapple with: financial fraud and scamming, identity theft and impersonation, stalking, doxxing, bullying and gender-based harassment that quickly takes on a sexual nature, etc. Cloaked in anonymity, malicious users indulge in antisocial behaviour and hate speech that are less likely to be accepted in the ‘real world’. For women in particular, the internet experience can be highly stressful and, in some cases, even dangerous. And, like other marginalised groups, this is not even accounting for the myriad barriers they encounter prior to accessing online spaces. Harassment — whether in the physical or virtual realm — is a tactic of exerting dominance and control, which pushes women and marginalised groups out of spaces they have every right to occupy. At the very least, policymakers should take necessary steps to ensure that those who navigate this space can do so in safety.

Published in Dawn, January 11th, 2019

https://bit.ly/2Rpk2Yr