Awareness campaign
(My final project)
Introduction To the Issue
In modern age social media become the main part of lives. As well as children, ,parents also spend most of their time on social media instead of their family. Social media become the main addiction even people consider their lives incomplete without social media. And they are more interactive than their families. That’s why social media badly disturb family structure .
- Introduction of the audience
The Target audience of our campaign is youth and their parents. We targeted the youth age of 18-25 to parents of 25- 40 years in this campaign. The main purpose of selecting this target audience is to aware youth , who are studying in different educational institutions and their parents against the effects of excessive use of social networking sites that also cause anxiety disorder and many more problems like family relation distractions.
- Introduction of the project
This campaign highlights the dangerous effects of social networking sites and aware our younger generation. A very critical scenario is also seen in Pakistan. According to the Pakistan Telecommunication Authority as the end of the september, 2016 there are approximately 135m cellular subscribers in Pakistan out of total national population of nearly 194m.
So our project depicts the real situation and aware the youth about this issue. It is time that the people should be extensively involved in developing the concept of ‘disconnect the technology to reconnect with family and friends’ and ‘disconnect off-line on-life’. Even though at present it seems challenging, a little help from the physicians and regulatory bodies can play a vital role in achieving this goal. It is now time to stop promises and to start practices in order to achieve the premium status that will be beneficial for all. But the most important thing is to aware youth and their parents in this regard.
Rationale:
- This campaign design to analyze the effect of networking sites on the mind of the people.
- It aims to analyze how social networking sites effect families structure due to excessive use of social media.
- It aims to analyze that how it disturbs the mental ability of people.
- it aims to show that the spending most of their time on SNS reducing face to face interaction and social skills of people.
- It also aims to learn how to overcome this issue.
Campaign objectives:
- Try to get measurable data in our campaign.
- Try to make our campaign as impactful that can change the behaviors of people towards this issue.
- Try to lead to come back to you social life than social networking sites.
- Try to make our campaign more specific towards our issue.
- Literature review
- Danah Boyd say “ on 5 sep 2006, facebook – a social networking site mostly used by college students.
- Yong-Yeol Ahn, (2007) say “Social networking services (SNSs) provide users with an online presence that contains shareable personal information, such as a birthday, hobbies, preferences, photographs, writings, etc.
- Kaspersky lab’s research team says social media effecting parents –children relationship. 21 percent parents admit that relationship with their children damaged as a result of social networking sites.
SNS damaged relationships e.g. children with parents ( 31%), parents with children , partners (23%) etc,
- Albrechtslund (2008) says “a majority of profile holders provides pictures of themselves and their friends as well as the name of their hometown. However, only a small minority include their full name, phone number and e–mail address.
- Global stat counter give statistics of social media usage in Pakistan in 2017. According to which facebook ( 98.09%), youtube ( 68%) ,twitter (0.62%) , pinterest (0.31%), instagram ( 0.13%), tumblr ( 0.06%).
- According to the Pakistan Telecommunication Authority as the end of the september, 2016 there are approximately 135m cellular subscribers in Pakistan out of total national population of nearly 194m.
- According to a study of Bahawalpur city: Social media having various impacts on youth’s life in both ends some time impacts are in the favor of youth’s social life and sometimes theses impact are negative to its user. Social Media might be sometimes seemed like just a new set of cool tools for involving young people. Sometimes you may use it this way and that’s ok there are some pretty cool new tools around but the emergence of social media potentially has a bigger impact than that. It impacts upon young people who are growing up in an age where media is not about broadcast content from the TV, but is about interactivity, multimedia and multi-tasking. And it impacts upon organizations who need to remain relevant to a new generation, and who find their own work and structures being changed by changing communication tools and patterns of communications (Anthony, 2009).
- BBC news research (2013) discuss that sixty seven percent Facebook users very common and well known social media portal comprised of the youth and students so this compliment the fact the youth and student have more focus and relation such asocial media the negative use of social media occur when students involves themselves in unethical activities on social media portal, sharing of useless information, and posting such as images that are injurious national dignity and foreign relationship of country (Sekho, 2013). Tanya Byron points out in the Byron review that in part, young people are turning to digital connection because fears about traffic or ‘stranger danger’ have led to restrictions on how much young people are allowed to go out and socialize. Social media tools are woven into many young people’s day-to-day lives. Young people are in conversation and communication with their peer groups using a wide variety of different media and media devices every day. 10 years ago, young people may have only been in touch with friends and peer-groups when hanging out at school, or meeting up in town. Now young people can be touch through instant messaging, social networks, online games and many other tools. Young people are growing up in a constantly connected society.
- PRE-CAMPAIGN
QUETIONNAIRE
Questionaire
Name |
Gender |
||
Age |
Status |
||
Occupation |
date |
Carefully read each question and encircle the answer according to your choice
Are you a part of social networking sites?
- yes
- no
You use social media
- Daily
- Once a week
- Twice a week
- Once a month
- Twice a month
- Any other
Which media site do you currently use?
Do you believe that social media sites affect your family Relations?
- yes
- NO
Do you think privacy policies are effective in social networking sites?
- yes
- No
How much hours do you spend on social media?
If you think social media negatively effect your family relations then what is the top cause?
Do you publicize your relationships on social media sites?
- Yes
- No
Do you think it is important to publicize your relationships on social media sites?
- yes
- No
- Sometimes yes
How has social media impacted your relationships?
- positive
- Negative
Is facebook your main form of communication between family and friends?
- Yes
- No
Do you feel that you would argue less with your partner if you deactivate your facebook account?
- yes
- No
Do you believe in social media anxiety disorder? ( a syndrome is acquired when participation of social media effect mental and physically..anxiousness, nervousness and discomfort.)
- yes
- No
I 4. Results/Findings
- How many males and females attended the questionnaire?
Table 4.1 Gender Ratio
| Responses | Frequency |
| Male | 22 |
| Female | 28 |
| Total | 50 |
Interpretation: This table 4.1 shows that how many male and female respondents were participated in survey. As 22 were male and 28 were female from total respondents of 50.
Fig 4.1Gender of respondents
- 2 What is the Age Ratio of the Respondents?
Table 4.2 Frequency of Age of respondents
| Responses | Frequency | Percentage |
| 18 to 25 years | 25 | 50 |
| 25 to 40 years | 15 | 30 |
| More than 40 | 10 | 20 |
| Total | 30 | 100 |
Interpretation: This table 4.2 shows the ratio of the age of responders. %under the age of 18 to 23 years, % 23 to 28 year .
Figure 4.2 , Frequency of Age of respondents.
- What is the education of respondents?
Table 4.3, Frequency of Education of respondents
| Respondents | Frequency | Percentage | |
| Matric | 8 | 16% | |
| B.A | 11 | 22% | |
| MASTERS | 27 | 54% | |
| ABOVE MASTERS | 5 | 10% | |
| Total | 50 | 100 | |
Interpretation: This table 4.3 shows the ratio of the education of responders. 16% are matric pass 22% are graduated, 54% are masters and 10% are above masters. Total sample of respondents is 50.
Figure 4.3, Frequency of education of respondents.
- Which language suits you the most?
Table 4.6 Frequency of Suitable language of respondents
| Responses | Frequency | Percentage |
| English | 40 | 80% |
| Urdu | 10 | 20% |
| Total | 50 | 100 |
Interpretation: This table 4.6 shows frequency of opinion of respondents about the most suitable language. 40 % said English, 20 % said Urdu, 16% language.
Total sample size is 50
Figure 4.6, Frequency of Suitable language of respondents.
- 9. Are you a part of social networking sites?
Table 4.6 Frequency of users of social networking sites.
| Responses | Frequency | Percentage |
| Yes | 48 | 96% |
| No | 2 | 4% |
| Total | 30 | 100 |
Interpretation: This table 4.6shows frequency of opinion of respondents about the part of social networking sites 96% said Yes, and 4 % said No.
Total sample size is 50.
Figure4.6 , Frequency of users of social networking sites.
- 10. you use social media ?
Table 4.7:
| responses | frequency | Percentages
|
| daily | 45 | 90% |
| Once a week | 2 | 4% |
| Twice a week | 1 | 2% |
| Once a month | 1 | 2% |
| Twice a week | 1 | 2% |
| Total | 50 | 100% |
Interpretation: This table 4.7shows frequency of opinion of respondents about routine of using social media. . 90% said they use social media daily , 4% said once a week, 2% said twice a week 2% said once a month and 2% said twice a month. Total sample size is 50.
Figure 4.7, Frequency of opinion about routine of using social networking sites.
- 11. Which media site do you currently used?
Table 4.8 Frequency of opinion of respondents about currently used social media site.
| Responses | Frequency | |
| 49 | ||
| youtube | 49 | |
| 25 | ||
| 49 | ||
| 45 | ||
| Any other | 1 | |
Interpretation: This table 4.8shows the Frequency of opinion of respondents about hypertension affected relations. 71.4% were parents, 14.2% were siblings and 14.2% were other relatives. Total sample size is 50
.
Figure 4.9, Frequency of opinion about hypertension affected relatives.
- 12. Do you believe social media effect your family relations?
Table 4.10 Frequency of opinion of respondents about effects of social media sites,.
| Responses | Frequency | Percentage |
| Yes | 35 | 70% |
| No | 15 | 30% |
| Total | 50 | 100 |
Interpretation: This table 4.10shows frequency of opinion of respondents about social media effect family relations. 50 % said Yes, 10% said no and 40 % said to some extent. Total sample size is 30.
Figure 4.10 Frequency of opinion of respondents about social media effect family relations.
- 13. Do you think privacy policies are effective in networking sites?
Table 4.11 Frequency of opinion of respondents about their views that privacy policies are effective in networking sites
| Responses | Frequency | Percentage |
| yes | 45 | 91% |
| no | 5 | 9% |
| Total | 50 | 100 |
Interpretation: This table 4.11shows frequency of opinion of respondents about privacy policies effect family relations. Total sample size is 50.
.
Figure 4.11 Frequency of opinion about privacy policies.
- 14. How much hours do you spend on social media?
Table 4.12 Frequency of opinion of respondents about time spending on social media.
| Responses | Frequency | Percentage |
| 1-5 hrs | 34 | 68% |
| 5-10hrs | 13 | 26% |
| More than 10hrs | 3 | 6% |
| Total | 30 | 100 |
Interpretation: This table 4.12 shows frequency of opinion of respondents about total time spending on social media . 68 % said 1-5hrs, 26 % said 5-10hrs, 6% said more than 10 hrs. Total sample size is 50.
Figure 4.12 Frequency of opinion about time spending on social media
- 15. Do you think social media negatively effect your family relation ?
Table 4.13 Frequency of opinion of respondent about social media negatively effect your family relation ?
| Responses | Frequency | Percentage |
| Yes | 33 | 66% |
| No | 11 | 22% |
| Some times | 7 | 14% |
| Total | 50 | 100 |
Interpretation: This table 4.13shows frequency of opinion of respondents about social media negatively effect your family relations. 66% said Yes, 22% said No and 14% said sometimes. Total sample size is 50.
.
Figure 4.13 Frequency of opinion about social media effect your family relations.
- 16. Do you publicize your relationship on social media sites?
Table 4.14 Frequency of opinion of respondents about they publicize their relationship on social media sites.
| Responses | Frequency | Percentage |
| Yes | 7 | 14% |
| No | 43 | 86% |
| Total | 50 | 100 |
Interpretation: This table 4.14shows frequency of opinion of respondents about they publicize their relationship on social media sites. 14 % said Yes, 86 % said No. Total sample size is 50.
.
Figure 4.14 Frequency of opinion of respondents about publicizing relationships on social media.
- 17. Do you think it is important to publicize your relationships on social media ?
Table 4.15 Frequency of opinion of respondents about is it important to publicize relationships on social media .
| Responses | Frequency | Percentage | |
| Yes | 10 | 20% | |
| No | 36 | 72% | |
| sometimes | 4 | 8% | |
| Total | 50 | 100% | |
Interpretation: This table 4.15shows frequency of opinion of respondents about publicize your relationships on social media sites. 20 % said Yes, and 72% said No 4% said sometime .Total sample size is 50.
.
Figure 4.15 Frequency of opinion about important to publicize relationships on social media sites.
- 18. Do you that is it important to publicize your relationships on social media?
Table 4.16: Frequency of opinion of respondents about important to publicize your relationships on social media?
| Responses | Frequency | Percentage |
| Yes | 2 | 6% |
| No | 24 | 80% |
| Seldom | 4 | 13% |
| Total | 30 | 100 |
Interpretation: This table 4.16shows frequency of opinion of respondents about is it important to publicize your relationships on social media
6 %said yes, 80% said no and 13% said seldom. Total sample size is 30.
Figure 4.15 Frequency of opinion about it is important to publicize your relationships on social media sites?
- Is facebook your main form of communication between family and freinds ?
Table 4.17 Frequency of opinion of respondents about facebook your main form of communication between family and friends.
| Responses | Frequency | Percentage |
| yes | 28 | 56% |
| no | 22 | 44% |
| Total | 50 | 100 |
Interpretation: This table 4.17shows frequency of opinion of respondents about facebook your main form of communication between family and friends. 56% said yes ,44 % said no. Total sample size is 50.
Figure 4. 17 Frequency of opinion of respondents about facebook your main form of communication between family and friends.
- how has social media impacted your relationships
Table 4.18 : Frequency of opinion of respondents about how has social media impacted your relationships Hypertension as a dangerous Issue.
| Responses | Frequency | Percentage |
| Positively | 39 | 78% |
| Negatively | 11 | 22% |
| Total | 50 | 100 |
Interpretation: This table 4.18 shows the opinion of respondents about how has social media impacted your relationships Hypertension as a dangerous Issue. Total sample size is 50.
Figure 4.17 Frequency of opinion of respondents about how has social media impacted your relationships.
- Do you feel that you would argue less with your partner if you deactivate ypur facebook account?
Table4.20 : Frequency of opinion about that they would argue less with your partner if you deactivate your facebook account?
| responses | frequency | percentage | |
| Yes | 34 | 68% | |
| No | 16 | 32% | |
| Total | 50 | 100% | |
Interpretation: Frequency of opinion of respondents about the that they would argue less with your partner if you deactivate your facebook account. % said yes , % said no. Total sample size is 50.
Figure 4.21: frequency about impacts of social media on your relationships.
- Do you believe in social media anxiety disorder? ( a syndrome is acquired when participation of social media effect mental and physically..anxiousness, nervousness and discomfort.)
Table 4.23: frequency of opinion about social media anxiety disorder.
| Responses | frequency | percentage |
| Yes | 29 | 68% |
| No | 21 | 42% |
| Total | 50 | 100% |
Interpretation: Frequency of opinion about social media anxiety disorder. 68% said yes 42% said no. total sample is 50.
Figure 4.24: Frequency of opinion about social media anxiety disorder.
- Methodology
- Process
5.1.1 (Time and Date)
- Awareness is given to a50 students by using different tools about effects of social media on family structure.
- The time period is 3 months for this project.
- The campaign is implemented in the area of Iqbal town, green town, and University of the Punjab( institute of communication studies ).
- Strategy to run our campaign.
- Interpersonal Communication with youth to give them positive and effective messages to change their habits.
- Use of different communication tools to aware them and to bring behavioral changes in youth.
- Effective counseling through Psychologists.
- Benefits
- Youth and parents are more aware about their family realtions.
- They are persuaded to spend a happy life with their family and they will bring a positive and conscious change in their routine and habits .
- Now they are much aware with the negative effects of social networking sites on their family structures and now they would be more conscious about their family relations then social media.
- Special benefits
- There are chances to reduce the ratio of social media users. There are over 44 million social media accounts in Pakistan.
- This is first social media’s awareness campaign which is targeting youth and families to build strong relationships with their familes instead of wasting time on social media.
- Through that project the youth which is considered the future of nation is more aware .
- These efforts are very much beneficial for building one’s strong relationship with families Pakistan.
- Audience Analysis
- Religion
The religion of our target audience is Islam.
- Life style
Majority of our target audience have urban life style.
- Profession
Our target audience includes students of ICS department university of the punjab and many few of them are doing jobs with study. Our audience also includes parents few of them are job holders ,some are retired and some are business man.
- Determining Communication Needs
Our target audience is youth and their parents inshort families. So the whole communication is according to their needs. All are young and old age people of urban community, so they want innovation in their behavioral change. They want innovative ideas and logical awareness with their involvement. These are the basic needs of our target audience.
- Selection of Communication Techniques/Tools
- For general masses
- Banner
- Flex
- Social media page ( campaign against social media impacts)
- Stall
- Media Tools
(Electronic, Print and broadcast media) - standees
- For Target Audience
- Lecture
- Pamphlet
- Charts
- Mobile Texts
- Balloons
- Use of Media
- Badges
- Message Construction
We constructed some messages for our campaign, that are:
- Say Hello! To the real world!
- Do more things that make you forget your phone.
- Screen lead to obesity and aggression.
- Rise and shout with people.
KEY MESSAGE
- Disconnect to Reconnect
- Dissemination of the Message
- chartsare placedin ICS department on prominent places which give them awareness.
- Banners have designed with one message. That is placed at department about the awareness of effects of social media on family structures. The message of our campaign is
انٹرنیٹ سے دور جایئں ، رشتے مضبوط بنائیں
- Interpersonal communication is done with students about their family realtions, living style and about the usage of social media in their routine life.
- Monitoring
All the process is monitored that all the messages are delivered to the target audience effectively through the method of survey.
- Feed Back
The feedback has taken from target audience and from general masses through post campaign questionnaire that what they think and what behavioral change have occurred.
- Evaluation
All the result and feedback is evaluated through the results of Post questionnaire and through the general response of audience that how much our campaign succeeded to get the target.
- Revision
The whole campaign results, tools implementation results, responses, feedback, are revised thoroughly to find out a comprehensive conclusion of the campaign. On the final revision, the result of this awareness campaign is declared.
- Implementation of Selected tools
For Target Audience
- Pamphlet
- Lecture
Lecture had arranged to give awareness about how social media effect family stucture.
- Mobile Texts
We used the tool of mobile text. The main purpose of this tool is to spread the message about negative effects of excessive social media usage on family structures.
Text Message
“Dear Friends, excessive use of social media is destroying our family relations. But we can control it. So Use less social media, avoid spending more time on social media, spend time with your family, spend time on other positive activities, like Exercise reading books ,planting and take a positive way of life with hope.”
- Charts
We placed 7 charts having messages in the premises of ICS.
ICS is decorated with chats
- Badges
- Comment Tree
To get the feedback on the event comments were taken from audience. There was a comment tree to place comment cards having comments on them from teachers and students of ICS.
Comment cards:
Comment cards
- Standee
Standee:
For General masses
- Banner
Fabric banner with Urdu slogan “انٹرنیٹ سے دور جایئں ،رشتے مضبوط بنایئں” was placed in ICS for target audience during campaign day.
- Social media page ( campaign against social media impact)
Established a facebook community page for mass audience which have 137 like till now. It is an active community and almost 20% people are fully activated and enganged in that community
Facebook ID:
https://www.facebook.com/search/top/?q=campaign%20against%20social%20media%20impacts
Campaign stall pictures at ICS
- Sweets (Toffees)
To attract our target audience, we offered toffees to our audience at camp day. toffees were offered to them. This activity was to attract and involved our target audience.
- Post Campaign Questionnaire
Questionaire
Name |
Gender |
Education | |
Age |
Status |
||
Date |
[Date] |
Occupation |
Carefully read each question and encircle the answer according to your choice
1.Are you a part of social networking sites?
- yes
- no
2.You use social media
- Daily
b .Once a week
- Twice a week
- Once a month
- Twice a month
- Any other
3.How much time do you spend with your family?
a . 1 – 5 hours
- 5- 10 hours
- More then 10 hours
4.Have you change your routine of usage of social media after aware the negative effects of social media on family structure?
- Yes
- No
- Seldom
5.Which media site do you currently use?
- Youtube
- Any other
- Your first priority is
- Family
- Social media
- Friends
- Books
- Any other
7.How much hours do you spend on social media?
8.Do you publicize your relationships on social media sites
- Yes
- No
9.Do you think it is important to publicize your relationships on social media sites?
- yes
- No
c .Sometimes yes
10.How has social media impacted your relationships?
- positive
- Negative
11.Is facebook your main form of communication between family and friends?
- Yes
- No
12Do you believe in social media anxiety disorder?
- Yes
- No
- Result and Findings of post Campaign Qutionnaire
- How many males and females attended the questionnaire?
- Table 4.1 Gender Ratio
| Responses | Frequency |
| Male | 22 |
| Female | 28 |
| Total | 50 |
- Interpretation: This table 4.1 shows that how many male and female respondents were participated in survey. As 22 were male and 28 were female from total respondents of 50.
Fig 4.1Gender of respondents
- 2 What is the Age Ratio of the Respondents?
Table 4.2 Frequency of Age of respondents
| Responses | Frequency | Percentage |
| 18 to 25 years | 25 | 50 |
| 25 to 40 years | 15 | 30 |
| More than 40 | 10 | 20 |
| Total | 30 | 100 |
Interpretation: This table 4.2 shows the ratio of the age of responders. 50 %under the age of 18 to 23 years, 30 % are the age of 25 to 40 year and 10% are 40+. Total sample size is 50.
Figure 4.2 , Frequency of Age of respondents.
- What is the education of respondents?
Table 4.3, Frequency of Education of respondents
| Respondents | Frequency | Percentage | ||
| Matric | 8 | 16% | ||
| B.A | 11 | 22% | ||
| MASTERS | 27 | 54% | ||
| ABOVE MASTERS | 5 | 10% | ||
| Total | 50 | 100 | ||
Interpretation: This table 4.3 shows the ratio of the education of responders. 16% are matric pass 22% are graduated, 54% are masters and 10% are above masters. Total sample of respondents is 50.
Figure 4.3, Frequency of education of respondents.
- Which language suits you the most?
Table 4.6 Frequency of Suitable language of respondents
| Responses | Frequency | Percentage |
| English | 40 | 80% |
| Urdu | 10 | 20% |
| Total | 50 | 100 |
Interpretation: This table 4.6 shows frequency of opinion of respondents about the most suitable language. 40 % said English, 20 % said Urdu, 16% language. Total sample size is 50 .
- Figure 4.6, Frequency of Suitable language of respondents.
- 9. Are you a part of social networking sites?
Table 4.6 Frequency of users of social networking sites.
| Responses | Frequency | Percentage |
| Yes | 48 | 96% |
| No | 2 | 4% |
| Total | 30 | 100 |
- Interpretation: This table 4.6shows frequency of opinion of respondents about the part of social networking sites 96% said Yes, and 4 % said No.
- Total sample size is 50.
Figure4.6 , Frequency of users of social networking sites.
- 10. you use social media ?
Table 4.7:
| responses | frequency | Percentages
|
| daily | 25 | 50% |
| Once a week | 15 | 30% |
| Twice a week | 5 | 10% |
| Once a month | 4 | 8% |
| Twice a week | 1 | 2% |
| Total | 50 | 100% |
Interpretation: This table 4.7shows frequency of opinion of respondents about routine of using social media. . 50% said they use social media daily , 30% said once a week, 10% said twice a week 8% said once a month and 2% said twice a month. Total sample size is 50.
Figure 4.7, Frequency of opinion about routine of using social networking sites.
- 11. Which media site do you currently use?
Table 4.8 Frequency of opinion of respondents about currently used social media site.
| Responses | Frequency | |
| 49 | ||
| youtube | 49 | |
| 25 | ||
| 49 | ||
| 45 | ||
| Any other | 1 | |
Interpretation: This table 4.8shows the Frequency of opinion of respondents about hypertension affected relations. 71.4% were parents, 14.2% were siblings and 14.2% were other relatives. Total sample size is 50
- .
Figure 4.9, Frequency of opinion about hypertension affected relatives.
- 12. Have you change your routine of usage of social media after aware the negative effects of social media on family structure?
Table 4.10 Frequency of opinion of respondents about change daily routine to use social media sites,.
| Responses | Frequency | Percentage |
| Yes | 35 | 70% |
| No | 15 | 30% |
| Total | 50 | 100 |
Interpretation: This table 4.10shows frequency of opinion of respondents about their change in routine to use social media sites. 70 % said Yes, 30% said no. Total sample size is 50.
Figure 4.10 Frequency of opinion of respondents about change in routine to use social media.
- Your first priority is?
Table 4.11 Frequency of opinion of respondents about their priority.
| Responses | frequency | percentage |
| Family | 49 | 98% |
| Social media | 1 | 2% |
| friends | 0 | 0% |
| Books | 0 | 0% |
| Any other | 0 | 0% |
Interpretation: frequency of opinion of respondents about their priority. 98% said family, 2% said social media and 0% said friends, books and any other. Total sample size is 30.
- 14. How much hours do you spend on social media?
Table 4.12 Frequency of opinion of respondents about time spending on social media.
| Responses | Frequency | Percentage |
| 1-5 hrs | 46 | 92% |
| 5-10hrs | 3 | 6% |
| More than 10hrs | 1 | 2% |
| Total | 50 | 100 |
Interpretation: This table 4.12 shows frequency of opinion of respondents about total time spending on social media . 92 % said 1-5hrs, 6 % said 5-10hrs, 2% said more than 10 hrs. Total sample size is 50.
Figure 4.12 Frequency of opinion about time spending on social media
- 15. Do you publicize your relationship on social media sites?
Table 4.14 Frequency of opinion of respondents about they publicize their relationship on social media sites.
| Responses | Frequency | Percentage |
| Yes | 7 | 14% |
| No | 43 | 86% |
| Total | 50 | 100 |
Interpretation: This table 4.14shows frequency of opinion of respondents about they publicize their relationship on social media sites. 14 % said Yes, 86 % said No. Total sample size is 50.
Figure 4.14 Frequency of opinion of respondents about publicizing relationships on social media.
- 16. Do you think it is important to publicize your relationships on social media ?
Table 4.15 Frequency of opinion of respondents about is it important to publicize relationships on social media .
| Responses | Frequency | Percentage | |
| Yes | 10 | 20% | |
| No | 36 | 72% | |
| sometimes | 4 | 8% | |
| Total | 50 | 100% | |
Interpretation: This table 4.15shows frequency of opinion of respondents about publicize your relationships on social media sites. 20 % said Yes, and 72% said No 4% said sometime .Total sample size is 50.
Figure 4.15 Frequency of opinion about important to publicize relationships on social media sites
- Is facebook your main form of communication between family and freinds ?
Table 4.17 Frequency of opinion of respondents about facebook your main form of communication between family and friends.
| Responses | Frequency | Percentage |
| yes | 20 | 40% |
| no | 30 | 60% |
| Total | 50 | 100 |
Interpretation: This table 4.17shows frequency of opinion of respondents about facebook your main form of communication between family and friends. 40% said yes ,60 % said no. Total sample size is 50.
Figure 4. 17 Frequency of opinion of respondents about Is facebook main form of communication between family and friends.
- How has social media impacted your relationships
Table 4.18 : Frequency of opinion of respondents about how has social media impacted your relationships
| Responses | Frequency | Percentage |
| Positively | 26 | 52% |
| Negatively | 24 | 48% |
| Total | 50 | 100 |
Interpretation: This table 4.18 shows the opinion of respondents about how has social media impacted your relationships Hypertension as a dangerous Issue. Total sample size is 50.
Figure 4.17 Frequency of opinion of respondents about how has social media impacted your relationships.
- Do you feel that you would argue less with your partner if you deactivate your facebook account?
Table4.20 : Frequency of opinion about that they would argue less with your partner if you deactivate your facebook account?
| responses | frequency | percentage | |
| Yes | 34 | 68% | |
| No | 16 | 32% | |
| Total | 50 | 100% | |
Interpretation: Frequency of opinion of respondents about the that they would argue less with your partner if you deactivate your facebook account. % said yes , % said no. Total sample size is 50.
Figure 4.21: frequency about impacts of social media on your relationships.
- Do you believe in social media anxiety disorder?
Table 4.23: frequency of opinion about social media anxiety disorder.
| Responses | frequency | percentage |
| Yes | 29 | 68% |
| No | 21 | 42% |
| Total | 50 | 100% |
Interpretation: Frequency of opinion about social media anxiety disorder. 68% said yes 42% said no. total sample is 50.
Figure 4.24: Frequency of opinion about social media anxiety disorder.
- Conclusion and Recommendations
This campaign is designed and implemented to aware our young generation and also their parent about the dangerous effects of excessive use of social networking sites. It damages the family structure of consumers and alse affects their social activities and their nervous system. Hypertension is effecting rapidly our young generation. Most neglected area is our youth in this regard. So our project depicts the real situation and aware the youth and their parents about this silent killer.
So we designed an awareness campaign about the negative effectys of social media among youth and their parents. For that our target audience was University students. We targeted the people of 18-25 to 25- 40 years and above 40 years in this campaign. We selected our population from the students of Institute of communication studies and the parents of different areas .
The time period was one month for this project and we successfully completed it and applied our campaign tools on the sample of 25 students 25 parents. First we make a questionnaire of 50 questions and filled 25 by students and 25 by parents. On the base of its result we designed our whole campaign.
According to the knowledge, communication needs of our target audience, benefits and the special benefits, We applied different tools one by one such as chats. Banner, lecture etc then we arranged a camp and stall day for that campaign and applied all tools together. Through different activities we made event more attractive and according to students communication needs.
Through post campaign questionnaire, we again got the response of our target audience. Through we get that our awareness campaign got most of its objectives. We got that response from the same 25 students and 25 parents who filled the pre campaign questionnaire. These students were included in our target audience and all tools are applied on them similarly like others. Through the result of post questionnaire we came to know that now our target audience is more aware and careful about this issue . Earlier they don’t even know about this serious effect of social media on families. They consider it as a entertainment and taking them as a part of their status and social life. Now they are not only aware but also conscious about their usage.
As first we asked from them that ‘Do you use social media 98% said they use daily social media . But in post campaign questionnaire we got 50% whos use daily. Majority of audience now are ready to change their routine gradually and 98% to 50%.
During campaign, the camp tool got great response.
Recommendations
- Make schedule for daily routine that how much time need for what?
- Spend your time with their families instead wasting time on SNS .
- Use social networking sites for useful purposes.
participate in social activities and also social gathering
REFERENCES
http://sanialali.wordpress.com ,april20,2013
www.digitalrightdfoudation.pk A research study by digital rights foundation on “telecoms-privacy-and-data-protection-policies in Pakistan”.
www.digitalrightfoudation.pk Aug 10,2015 “the state of proactive disclosure of information in Khyber Pakhtunkhwa and Punjab public bodies”.
http://www.privacyinternational.org
https://www.dawn.com/news/1254958/spending-quality-time-with-family
Institute of Communication Studies – University of the Punjab
